SmartInsight
The analyst.
A self-serve BI surface — compose the question, get the answer with its evidence attached.
SmartInsight turns the reconciled substrate into a working analytical surface. Build precise queries across products, brands, ingredients, channels and time. Every answer ships with the sample size, the comparison window, and the caveats — so you know how far to trust it.
The role
A precise instrument, not a chatbot.
SmartInsight is for people who already know what they want to know. You build the question structurally — what you're measuring, across what slice, over what window. The substrate does the rest.
When the answer comes back, it isn't a single number. It's a number with its sample, its coverage, and the specific reason it might be wrong. That's what makes it usable.
Structural queries.
Compose the question along well-defined axes — product, brand, ingredient, channel, region, time — instead of guessing prompts.
Evidence travels with the answer.
Every result ships with its sample size, coverage rate, and the specific limitation that might bias it. No naked numbers.
Reproducible.
A query is a saved, shareable object. Re-run it next quarter; the substrate beneath has moved, the structure hasn't.
Transparent boundaries.
When the substrate can't answer a question well, SmartInsight says so — explicitly — instead of inventing a confident estimate.
More products
Different ways into the same reconciled substrate.